Practice Area
Intellectual property
We advise on trademarks, patents, copyright, trade secrets, contracts and intellectual property litigation in Mexico.
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Intellectual property is a key component in the business strategy of companies that prioritize innovation, technological development, and market differentiation. Our practice advises domestic and international clients on the protection, enforcement, and strategic use of their intangible assets.
We provide legal counsel on matters involving trademarks, copyrights, patents, trade secrets, and licensing agreements. We also represent clients in administrative and judicial proceedings related to infringement, unfair competition, piracy, and unauthorized use of content, including in digital environments.
Our approach combines litigation experience, technical expertise, and a deep understanding of the regulatory and commercial landscape across industries such as technology, media, entertainment, fashion, and consumer goods. Through integrated strategies, we turn intellectual property assets into legal safeguards and drivers of business growth.
Related analysis: Trademark Maintenance in Mexico: Declaration of Actual and Effective Use of Trademarks under Madrid Protocol.
We advise on the registration, maintenance, and enforcement of distinctive signs and creative works. We implement protection and monitoring strategies, structure licensing, franchising, and co-branding schemes, and represent clients in infringement, cancellation, annulment, and notoriety and fame recognition proceedings.
We design and implement legal structures for the protection of confidential information. Our services include drafting and executing confidentiality, non-disclosure, and non-compete agreements, as well as developing internal protocols to safeguard key business secrets.
We advise on the protection of IP rights in digital media and technology environments. This includes domain name disputes, content protection on platforms, social media, and e-commerce, as well as, enforcement strategies in the digital environment.
We represent clients in administrative, civil, criminal, and constitutional proceedings related to the protection of intangible assets. Our experience includes actions against infringement, piracy, counterfeiting, unauthorized use of trademarks, unfair competition, and cyberattacks—including border measures and constitutional appeals (amparo).
We participate in due diligence processes, valuation, and restructuring of IP portfolios in corporate contexts, including mergers, acquisitions, financings, strategic alliances, and technology licensing. We assess risks and design contractual frameworks to maximize asset value.
We advise on the regulatory framework applicable to advertising campaigns, promotions, and content. We review materials to ensure compliance with Mexican laws on consumer protection, competition, and intellectual property, and represent clients in administrative proceedings.
We assist clients in complying with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). Our services include drafting privacy policies, terms and conditions, incident response, cross-border data transfers, and employee training programs.
We support artists, producers, publishers,, and platforms in managing rights, content protection, licenses, royalties, and contracts in sectors such as music, television, film, digital platforms, and sports. We represent clients in contract disputes, image rights cases, and unauthorized content use.
Our IP professionals have worked at IP boutiques, as in-house IP Counsel and/or with the Mexican Patent and Trademark Office (IMPI), as well as, researchers in IP maters at institutes of technology in foreign countries.
